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Ozone therapy and IV therapy

Certified ozone therapy and IV therapy clinic (Tallinn)

BookingsIncreased from 4 to 38 per month (a 9.5x growth).
Project
Certified ozone therapy and IV therapy clinic (Tallinn)
Period
October 2024 — May 2025
What we did
Analytics setup, SEO, paid advertising

Situation

The project launched with significant technical barriers inherited from previous contractors:

  • No online booking system despite high initial development costs.
  • Incorrect analytics (data was not being passed correctly), resulting in high bounce rates and broken forms.
  • High-ticket services starting from €150 required a high level of trust and a long "warming-up" period for the audience.
  • The use of AI-generated and stock photos, which failed to build credibility in the medical sector.

Strategy and solution

We implemented a comprehensive approach across three main areas:

1. Technical foundation and analytics

  • Performed a "technical detox": complete reconfiguration of GA4, GTM, and Meta Pixel.
  • Fixed the user journey (UX) and introduced a manual lead tracking system to train Meta algorithms during periods of automation failure.

2. Content marketing and "Trust" strategy

  • Replaced synthetic content with real footage of clinic processes, doctors, and the facility.
  • Developed a series of SEO-optimized articles in three languages (RUS/EST/ENG) to address core concerns like "Why do I need this?" and "How does it work?".
  • Collaborated with influencers to establish social proof.

3. Multi-level Meta Ads funnel

  • Cold traffic: Targeted ads addressing fatigue, low immunity, and pre-vacation recovery.
  • Retargeting: Re-engaged visitors with special offers (-10%) and patient reviews.
  • Optimization: Shifted from "Traffic" campaigns to "Sales/Booking" objectives after fixing the analytics.
Organic traffic and engagement growth after SEO optimization.
Organic traffic and engagement growth after SEO optimization.
Meta Ads analytics: reach, clicks, and cost per lead.
Meta Ads analytics: reach, clicks, and cost per lead.
Organic traffic and engagement growth following SEO optimization.
Organic traffic and engagement growth following SEO optimization.
Ad optimization results: CTR growth and cost-per-click reduction.
Ad optimization results: CTR growth and cost-per-click reduction.

Results in NUMBERS

  • BookingsIncreased from 4 to 38 per month (a 9.5x growth).
  • Cost per click (CPC)Reduced to €0.08 – €0.11.
  • Ad CTRMaintained a stable rate > 2.4% (the industry benchmark is usually below 1%).
  • Organic (SEO)54% growth in Google traffic driven by the blog content.

What we did

Analytics setup, SEO, paid advertising

Related servicesGoogle & Meta Ads Measurement & Analytics

Next project →UMRÅBranding, strategy, and web design
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