- Client
- Confi-Dent
- Industry
- Private dentistry
- Year
- 2025
- What we did
- Rebranding, multi-page website, online booking system
Situation
The clinic faced an ineffective digital presence. Their old website was slow, difficult to navigate, and had zero conversion. It functioned more as an "information graveyard" than a business growth tool. Administrative staff spent hours answering basic questions over the phone, which rarely resulted in actual clinic visits.
Solution
We shifted the brand focus from "technical equipment" to trust in professionals. In private medicine, patients choose a specific doctor, not just a dental unit or machine.
- Developed a clean, geometric visual system designed to reduce "dentophobia" through a calming palette and open typography.
- Redesigned the patient journey to be intuitive. Transitioning to a flexible CMS allowed the clinic to make updates independently without developers.
- Integrated an online booking system, turning the website into an autonomous sales tool. Patients can now book an appointment in under 30 seconds, even outside office hours.
- Created print materials and business cards with QR codes that convert physical contact into a digital booking in one click.
Result
In just 4 weeks, the clinic moved from outdated analytics to a fully functioning sales system.
- The clinic achieved 100% booking for a month ahead without any investment in paid advertising.
- Due to the clean technical structure, the site reached the first page of Google for local searches within the first month.
- The online booking system now handles 30% of all initial inquiries, allowing staff to focus on patient care rather than phone calls.
What we did
Rebranding, multi-page website, online booking system